Historic Grand Prix Zandvoort.
Its the largest historic motorsport event of the Netherlands and was first organised in 2011. Circuit Park Zandvoort celebrated its success by welcoming over 50.000 visitors in 2014. Race PR was already involved in an early stage with providing valuable input in the creation of the event. Tools like press releases, weekly newsletters in the Dutch and English language, videos and photography served international competitors and visitors leading up to each edition. Because of this extensive cooperation all year round, race fans are offered a look behind the scenes with images and stories via various communication channels like social media.
What we did for this client.
Strategic communication & PR plan.
Content strategy & creation.
Behind the scenes features.
Live reporting in text, photo & video.
PR & social media analyses & monitoring.
Website development and updating.